Every time we walked into an optical store, the experience felt familiar.
The lightweight, beautifully crafted titanium frames were always there and so were the prices that felt far beyond what they should be.
We weren’t looking for luxury. We were looking for a pair of prescription glasses that felt light, comfortable, well-made, and thoughtfully designed — something I could wear all day without thinking about it.
So we started asking a simple question:
Why do great titanium frames cost so much?